Mikkel Aarø-Hansen

Mikkel Aaro-Hansen

The End of Tourism

As CEO of Wonderful Copenhagen Mikkel oversees the development of key tourism sectors in the Copenhagen region. Mikkel worked earlier in executive roles in the Danish Ministry of Environment amongst others representing Denmark in the OECD and European Environment Agency. In between his years with the ministry, Mikkel was also Director of Environmental Department with the City of Copenhagen for 5 years.

Wonderful Copenhagen is the capital region’s tourism organization, which works to promote and develop business and holiday tourism in the Capital Region for the benefit of public interest. In addition, Wonderful Copenhagen is a networking organization with over 300 commercial partners and is working to create business for the tourism industry and the experience industry in Copenhagen and throughout the Capital Region.

At ENTER2018 eTourism Conference, Mikkel will be presenting the topic “The End of Tourism”: setting a future course towards a stronger focus on marketing through enablement, people-based growth and local hood. Read more about the strategy here.

Categories: Speakers Focus Scandinavia