How to build the world’s best guest journey
Lisa Farrar has many years experience leading digital first companies and advancing ecommerce platforms. She is now leading the digital transformation and building of a technology company within Nordic Choice Hotels. eBerry (by Nordic Choice Hotels) is a 150+ strong team focused on the mission to create the worlds best hotel guest journey. Petter Stordalen has invested more than 250 million NOK in the start-up and it has since its inception in 2016 delivered several “firsts” in the hotel industry as well as made head-ways innovating using Bots and AI to deliver a seamless customer experience.