Focus Scandinavia 24-25 January

Prominent researchers, strategists and developers within IT & tourism from all over the world will gather at ENTER2018 in Jönköping.

During the first two days of the conference a special track will be created for us representatives from the Scandinavian hospitality sector, both in private and public missions: Focus Scandinavia. With that in place the conference will facilitate one of the most important meeting places for the Swedish and Scandinavian hospitality industry in 2018!

At Focus Scandinavia, we talk less about destinations and more about experiences. And more about how people search, find and share their experiences than about actual booking systems. Digitalization has for a long time been a driving element of our industry, but how do we make sure we use its full potential and do not only focus on the threats? How can we use key elements in games to create engagement? How do we handle innovations like virtual and augmented reality? How can we collaborate with those who drive development rather than follow it?

The big questions for the whole industry will be raised, how digitalization affects our businesses and which are the necessary actions to plan and carry out for us in order to keep pace with – and lead the development.

Focus Scandinavia will give space for different formats suitable to meet all participants’ needs: World class keynotes and presentations from outstanding practitioners, challenging panel debates and hands on lectures how to implement new technology, methods and strategies in real businesses. There will be excellent opportunities for networking and b2b meetings during the breaks and at the joint Welcome Reception together with IT & tourism experts from over 40 countries. Companies and public organizations can even let students from Jönköping University develop and pitch solutions on given challenges during the conference.

Focus Scandinavia will highlight specific Scandinavian cases but is interconnected with the main ENTER2018 conference regarding both program and delegates. The conference will be held in English.

Place: Elmia Congress Center, Jönköping
Date: 24th – 25th January 2018

New information about the schedule, speakers and social events will be published here and on the Focus Scandinava Facebook page regularly. For information about registration please click here. Please find out about the ENTER2018 program, accommodation and more here.